I’m SEVAD. Twenty-five years releasing my own records, and I learned the business in fragments, on my own, far too slowly.

Now I make the music — and I teach what I wish someone had taught me.

Calling Me — from the Melodies EP. It has travelled further than anything else I’ve made.

Every day I teach one thing I had to learn the hard way — the marketing, the money, the systems, the parts nobody sits you down and explains. Free, and there’s a new one most days.